In Slovakia (and right across East Europe) hiring your wedding dress is common. In fact more brides hire their wedding dress in Slovakia than buy. I think this custom should come to the UK. There are a few bridal shops that either specialise in or offer a hire service, but they are few and far between.
The cost of wedding dresses can be quite a shock to a newly engaged lady, I know it was a shock to me! The cost of high-end designer wedding dresses, can mean that a bride-to-be will lower her expectations and look at cheaper designers, look on the high street or buy a second hand dress. I am an advocate for all of these options as great ways to save money. But what do you do if you want a wedding dress from this season made by a top designer but you don’t want to spend thousands for it? Hire is the answer.
Think how many weddings you’ve been too where the groom and grooms-men are wearing hired suits. If you’re planning your own wedding or have recently got married it is most likely that your groom will be wearing/did wear a hired suit. If a hired suit is good enough for the groom why not a hired gown for the bride?
One of the massive benefits of hiring your dress is that you can wear a designer you may not have been able to afford to have if you were buying the dress. Many bridal shops have to make difficult decisions about what stock to carry; often choosing not to carry high-end designer dresses due to fear they will sit on the shelves for a long time before being bought. A bridal dress hire shop is more likely to carry a high-end designer gown because they can hire it out a number of times at £500 much more easily than a conventional bridal shop could sell at £3,000.
By renting a dress you will not only gain budget savings and have the dress of your dreams but you will also save on the stress of caring for the dress and the worry of storing it.
Bridal shops with a Hire service across the UK
Cardiff: To Have & To Hire Ltd
London (Tottenham): Vonlee Bridal Hire
Surrey: From Me To You Hire
UK wide: Chic-By-Choice
If you know of any other bridal shops that offer a hire service please do let me know, either by commenting or my emailing me at firstname.lastname@example.org so I can add them on to this list.