From the instant Russell agreed to do this post with me my creative juices were flowing and I couldn’t wait to get started. I’ve known Russell on Twitter for quite a while now, we met, as I do most of the suppliers featured, during a Twitter chat hour. Russell may, in true British fashion disagree, but I think of him as a King of the Twitter Chat Hour (especially #weddingdaychat)!
Not only are Russell’s products just the sweetest, but he is also a wonderful person and a real cheerleader for people who are trying to break into the wedding biz. And if there is anything that I’m totally on board with, it’s lifting people up. Russell truly supports everyone and is always more than happy to share advice with anyone who needs it.
So, how did Russell start ‘Origami by Russell’?
It all started with my daughters wedding.
About 3 months before my daughters wedding she read that in Japanese folklore, a origami crane represents long life and happiness. Because of this they are often given at weddings.
She really liked this idea, and I was tasked to dust off my origami skills and make 180 of them for her. I feel that I should add here, this was a skill I hadn’t used in almost 15 years!
After a few failed attempts I was soon back in full swing and had soon made the 180 she needed.
I had forgotten how much I enjoyed origami. So after the wedding and encouraged by the comments from the wedding guests, I decided to open my Etsy shop.
That was back at the end of 2016, and I’ve have steadily grown both my paper and design ranges ever since.
- A few scattered across each wedding breakfast table for the guests to open up and read funny messages inside
- Given to each gift as their wedding favour or as part of their wedding favour with a lovely message inside each of them
- If you were to write each guests name on one they could act as the place name too!
- One presented to each guest on their saucer when teas and coffee are served
- Tip Number 1
Etsy pays it’s shop owners every Monday. So pay your Etsy bill on a Sunday from your shop account. This saves you a foreign currency fee from your bank.
- Tip Number 2
Set up international postage, especially to the USA. You will be surprised how many Americans will pay £10 postage for my £7 items. It costs you nothing to offer it so there’s no reason not to.
- Tip Number 3
Set up a personal account on Royal Mail’s Click and Drop website. All orders you get on Etsy automatically add the customers name and address to the site. You can then quickly buy (at a discount) postage and click and drop will mark your order as dispatched on Etsy. Automation makes the life of an Etsy seller easier!
- Tip Number 4
Use IFTTT.com to link your business Facebook page to Pinterest. Each time you post a photo to Facebook, IFTTT can automatically add it to Pinterest for you. Saving you time, and it’s free!
- Tip Number 5
Keep your shop fresh. Don’t set it up and leave it. If you had a physical shop you wouldn’t do that. Keep tweaking your listings. Add new ones every few days if you can. If not, deactivate one, then reactivate it a few days later. Just do something to show Etsy you are still working on your shop.
- Tip Number 6
Keep an eye on your competition. Are your prices okay? Are you under charging? Or are you pricing your products out of the market?
- Tip Number 7
If you’re selling enough, look at signing up to QuickBooks. It links in to your bank account and can link to your Etsy account too. It speeds up your book keeping, and is well worth the cost if you are selling enough.
- Tip Number 8
Make sure you have the option to request a custom order option turned on in each of your listings. You never know what someone might want and you could be missing out on a sale.
- Tip Number 9
Lots of blogs and forums say that 50 listings on Etsy is the magic number. From my experience once I got over 50 listings my sales started going up.